If you’re a therapist planning to offer ketamine-assisted psychotherapy (KAP) in 2025, you’re likely weighing three big names: Better U, Journey Clinical, and Mindbloom. Each platform solves different problems for clinicians. This guide breaks down how they work, what they offer therapists, and where each shines, so you can choose the partner that matches your clinical style, caseload goals, and risk tolerance.
At Better U, our mission is simple: expand safe, compassionate access to ketamine therapy while giving therapists the structure, tools, and support to build sustainable practices. Our at-home model, integration-first care, and therapist partner program are built for clinicians who want practical pathways to growth without diluting clinical integrity.
Snapshot: What each platform is best known for
- Better U: At-home ketamine therapy with therapist partner program, integration coaching, safety protocols (peer support required or provided virtually), and patient access at scale; also selective in-office services in a few states. Great for therapists who want flexible, tech-enabled care plus clear integration workflows and supportive referrals.
- Journey Clinical: A medical partnership model that supplies in-house medical oversight and collaborates with licensed psychotherapists delivering KAP in their private practices. Positioned as a large KAP network for therapists who want medical support while remaining independent.
- Mindbloom: A direct-to-consumer, at-home ketamine therapy provider pairing clients with Mindbloom clinicians; telehealth-driven with large national reach and programmatic content/coaching tools. Not a therapist-forward network per se, but influential for DTC scale.
Deep dive: How the platforms feel from a therapist’s seat
Better U: Integration-first care with therapist growth pathways
Why therapists pick it: You want an at-home model that pairs medical prescribing with strong integration coaching, clear session prep, and safety protocols, including required peer support (with virtual peer support available if clients don’t have it). The Therapist Partner Program gives licensed mental health professionals a path to expand services and receive support without reinventing operations. For therapists in or near Better U clinic states, there are also selective in-office options.
Practice impact:
- Faster implementation of at-home ketamine therapy with vetted workflows and compliance guidance
- Less friction around patient education, prep, and post-session follow-through
- Potential referrals + brand halo from an established at-home provider
Journey Clinical: Medical partnership that leaves your brand intact
Why therapists pick it: You already run (or plan to run) a private practice and want a medical partner to evaluate, prescribe, and monitor ketamine while you lead psychotherapy and integration. JC highlights a large network and an in-house medical team structured for collaboration.
Practice impact:
- Keeps your clinic’s identity primary
- Strong fit for therapists who prefer clinic-based KAP or hybrid settings
- You own the client relationship, with medical support layered in
Mindbloom: DTC scale with internal clinicians
Why therapists consider it: Mindbloom is less a therapist network and more a patient-facing telehealth platform that pairs clients with Mindbloom clinicians, with large national reach and continued product evolution (e.g., content/coaching and updates like at-home injectable pathways). If you’re a therapist, your interface is typically referral or employment/contracting rather than building your own KAP brand under their umbrella.
Practice impact:
- Massive patient education footprint; may influence local demand
- Limited utility if your goal is to grow an independent KAP practice with your own brand
Safety, compliance, and public perception (what your business actually lives or dies on)
- Medical governance & protocols:
- Better U publishes clear safety elements (e.g., required peer support or virtual peer support add-on) and integration-heavy care design, helpful for risk management and patient reassurance.
- Journey Clinical markets in-house medical partnership, reassuring for therapists who want strong prescribing/monitoring.
- Mindbloom emphasizes licensed clinicians, telehealth access, and significant session volume, underscoring experience at scale.
- Market scrutiny: At-home ketamine therapy remains under the microscope; providers are expected to demonstrate rigorous standards and informed consent. Choosing a platform with documented safeguards and ongoing monitoring isn’t just ethical; it’s brand protection.
Costs, pricing, and business mechanics (therapist POV)
- Better U: Offers affordability initiatives and clearly defined program components (prep, coaching, safety), which makes packaging and communicating value to clients easier. This structure is particularly useful for therapists building packages with predictable revenue (prep → dosing → integration).
- Journey Clinical: You typically set your own therapy rates while JC handles medical care, clean split for independent practices. Exact economics vary by your market and scope.
- Mindbloom: DTC pricing and program design are set by Mindbloom; as a therapist you’re usually aligning around referral or employment/contracting pathways rather than setting your own package economics.
Which platform is “best” for therapists in 2025?
- Choose Better U if you want integration-centric, at-home delivery with therapist partnership, safety scaffolding (peer support), and patient experience assets you can plug in right away, plus selective clinic options in a few states. It’s ideal if you want growth support and to spend more of your time doing therapy instead of building operations from scratch.
- Choose Journey Clinical if you already run (or plan to run) a clinic and primarily need medical partnership while you control your brand, space, and therapy model.
- Consider Mindbloom if you’re exploring DTC-scale models from the clinician side or want to understand what large-footprint telehealth looks like; it’s less suited for therapists seeking to build a standalone KAP brand.
How Better U positions you to win
- Therapist Partner Program to expand your services, supported by established at-home protocols and integration coaching.
- Safety-forward design (required peer support; virtual RN peer support available) that clients and payers find reassuring.
- Patient experience assets (prep, breathwork, integration) that help you deliver consistent outcomes and reduce relapse risk.
- Hybrid optionality with selected in-office services (CA/NY/FL) if you want both at-home and clinic pathways.
Bottom line
- If your 2025 goal is to grow a therapist-led KAP practice without reinventing safety, prep, and integration workflows, Better U is designed around you.
- If you want to remain fully independent and chiefly need medical partnership, Journey Clinical is a strong fit.
- If you’re orienting to DTC telehealth scale (employment/contracting), Mindbloom is the category’s most visible brand.
Whichever route you choose, look for clear safety protocols, integration structures, and transparent clinician roles. That’s how you protect your license, your clients, and your brand, today and as regulations evolve.
